Facebook CEO Mark Zuckerberg finally has something to be happy about. In August, for the first time ever, the Facebook-owned Instagram had more active mobile users than Twitter. In fact, Instagram’s daily user count has increased by about 6.5 million in six months. That’s good news for Facebook; it’s been following the industry trend of putting a lot of its focus on mobile lately. But Twitter still has one up on both Facebook and Instagram. It has an ad model in place that allows it to easily earn more revenue than its social media competitors. Facebook has been scrambling to capitalize on its mobile users by really pushing its new mobile advertising products like Sponsored Stories. Unfortunately for Facebook, the response has been luke-warm, and despite Instagram’s popularity, it still hasn’t started monetizing the photo-sharing platform at all. Chances are, it will start trying soon. Sponsored photos anyone? Let the mobile wars commence.
Shelly Palmer Radio Report – September 28, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).