Facebook CEO Mark Zuckerberg finally has something to be happy about. In August, for the first time ever, the Facebook-owned Instagram had more active mobile users than Twitter. In fact, Instagram’s daily user count has increased by about 6.5 million in six months. That’s good news for Facebook; it’s been following the industry trend of putting a lot of its focus on mobile lately. But Twitter still has one up on both Facebook and Instagram. It has an ad model in place that allows it to easily earn more revenue than its social media competitors. Facebook has been scrambling to capitalize on its mobile users by really pushing its new mobile advertising products like Sponsored Stories. Unfortunately for Facebook, the response has been luke-warm, and despite Instagram’s popularity, it still hasn’t started monetizing the photo-sharing platform at all. Chances are, it will start trying soon. Sponsored photos anyone? Let the mobile wars commence.
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