Are you sitting somewhere comfy? Because right at this moment, your smartphone is likely calculating and then sharing your seated location. But don’t worry: You are far from alone. Location-sharing services are on the rise. Here, the big reasons for the trend in personal placement. Facebook’s Ads: Recently Facebook began a beta-test of its first mobile advertising system. It’s not a straightforward Facebook ad-placement scheme, instead it means Facebook will place banner adverts that may appeal to you, personally, into other apps and sites based on targetable criteria in your Facebook profile. Read the full story at Fast Company.