Ad industry body says IE10′s Do Not Track setting is not appropriate for consumer choice

Internet Explorer

Internet Explorer

The Digital Advertising Alliance (DAA) has issued a statement about the “Do Not Track” settings which will be used in version 10 of the Microsoft-owned Internet Explorer browser. The consortium says that the program’s settings, which turn on “Do Not Track” by default, are not an “appropriate standard” for providing consumers the choice over what content they see. As part of a written response issued Tuesday, the Alliance said: ““Machine-driven ‘Do Not Track’ does not represent user choice; it represents browser-manufacturer choice.” Read the full story at The Next Web.

Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).