Apple’s New Maps App Was Steve Jobs’ Idea

By: on 10.3.12
Steve Jobs

Steve Jobs

If you’re looking for someone to blame for Apple ditching Google Maps on the iPhone, try Steve Jobs. The former Apple CEO and co-founder was the one who initiated the effort to replace Google Maps on the iPhone with Apple’s own mapping application, according to a new report from Bloomberg BusinessWeek. “Apple insiders say Jobs himself initiated the mapping project, putting mobile software chief Forstall in charge, and he installed a secret team on the third floor of Building 2 on Apple’s campus to replace Google Maps on the iPhone,” BusinessWeek reports. “At the time of his death, Jobs had come to loathe Google.” Read the full story at Mashable.

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Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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