If you’re looking for someone to blame for Apple ditching Google Maps on the iPhone, try Steve Jobs. The former Apple CEO and co-founder was the one who initiated the effort to replace Google Maps on the iPhone with Apple’s own mapping application, according to a new report from Bloomberg BusinessWeek. “Apple insiders say Jobs himself initiated the mapping project, putting mobile software chief Forstall in charge, and he installed a secret team on the third floor of Building 2 on Apple’s campus to replace Google Maps on the iPhone,” BusinessWeek reports. “At the time of his death, Jobs had come to loathe Google.” Read the full story at Mashable.
Apple’s New Maps App Was Steve Jobs’ Idea
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).