iPhone Line
Laugh at the “iSheep” all you want for camping outside of Apple stores the night before new products release, but some researchers say that suffering through long waits with their fellow Apple fans is good for their self-esteem. MarketWatch this week got in touch with some market researchers who provided insight into Apple fans’ curious desire to wait for hours on end in the rain and cold when they could just as easily preorder their devices online and wait for them to come in the mail. The main takeaway, these researchers say, is that Apple fans benefit from building social solidarity. Read the full story at Boy Genius Report.
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