Passbook
Passbook

Passbook

The day after Apple released iOS 6, I was at a Giants game in San Francisco, trying out the Passbook integration ginned up by the MLB and Tickets.com. I loved it. It was a seamless experience, and you could tell that there was a ton of thought put into how to make it work right. Now, the regular season is over and the MLB’s two-week experiment with Passbook is over, so how did it do? To get more background on how the trial went, I spoke to Senior Vice President of Wireless at MLB Advanced Media, Adam Ritter. The gist of the conversation? So far, so fantastic. Read the full story at The Next Web.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

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"The MLB’s Passbook ticketing experiment pays off" by @ShellyPalmer

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