The MLB’s Passbook ticketing experiment pays off



The day after Apple released iOS 6, I was at a Giants game in San Francisco, trying out the Passbook integration ginned up by the MLB and I loved it. It was a seamless experience, and you could tell that there was a ton of thought put into how to make it work right. Now, the regular season is over and the MLB’s two-week experiment with Passbook is over, so how did it do? To get more background on how the trial went, I spoke to Senior Vice President of Wireless at MLB Advanced Media, Adam Ritter. The gist of the conversation? So far, so fantastic. Read the full story at The Next Web.



Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit

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