Facebook experiments with giving shoppers free Wi-Fi

Facebook is hooking businesses near its Menlo Park, California headquarters with routers to test a free Wi-Fi program, according to the Los Angeles Times. To access the free Wi-Fi, users simply have to use the social network’s “Check-in” feature. Once that’s done, they will be brought to the business’ Facebook page and then allowed onto the network. The LATimes reports that the businesses have to pay for the Internet service on their own, but Facebook is giving out the routers for free. Facebook’s experiment is intriguing because it’s a very smart way to lure people over to Facebook pages to see promotions and most importantly, advertisements. It also gets more people into physical stores. It isn’t Google Fiber, but if more stores start offering free Facebook Wi-Fi, their foot traffic could see an uptick. Read the full story at Boy Genius Report: http://bgr.com/2012/11/07/facebook-free-wifi/

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Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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