Facebook experiments with giving shoppers free Wi-Fi

Facebook is hooking businesses near its Menlo Park, California headquarters with routers to test a free Wi-Fi program, according to the Los Angeles Times. To access the free Wi-Fi, users simply have to use the social network’s “Check-in” feature. Once that’s done, they will be brought to the business’ Facebook page and then allowed onto the network. The LATimes reports that the businesses have to pay for the Internet service on their own, but Facebook is giving out the routers for free. Facebook’s experiment is intriguing because it’s a very smart way to lure people over to Facebook pages to see promotions and most importantly, advertisements. It also gets more people into physical stores. It isn’t Google Fiber, but if more stores start offering free Facebook Wi-Fi, their foot traffic could see an uptick. Read the full story at Boy Genius Report: http://bgr.com/2012/11/07/facebook-free-wifi/

Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).