Facebook and Apple deepened their alliance on Monday, as Facebook Gifts is starting to sell iTunes digital gift certificates. Upon purchase, Facebook users can suggest what music, video, or apps their friends should spend their $10, $15, $25, or $50 credit on. By adding one of the world’s most popular presents to its Gifts store, Facebook Gifts could boost sales and split the 30% margins with Apple. What the actual revenue split is remains a secret. We do know there’s no shipping costs for either partner to pay for, and Apple typically taxes content and app creators a 30% to be sold in iTunes. Read the full story at TechCrunch.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Facebook Gifts Now Lets You Buy iTunes Credit For Friends And Recommend What They Should Purchase" by @ShellyPalmer
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