Google isn’t treating searches related to presidential candidates fairly, a new report charges. The Wall Street Journal reported yesterday that it commissioned a study on the way in which search results related to President Barack Obama and Mitt Romney are displayed on Google. The study found that when users search for “Obama” or “Romney,” Google displays standard results. Other related searches, however, are treated differently. For example, the Journal tried to search for topics ranging from Iran to Medicare. Those who had already searched for “Obama” found that their results were customized to relate in some way to the president. Searches on those topics yielded no such customizations for Romney seekers. Read the full story at CNET.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
Like it? Tweet it.
"Google has customized results for Obama, but not Romney" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe