Snoox, a new online service built around recommendations from only your closest friends, has opened its website to the public. The service is notable because it restricts exactly who can give you recommendations. Rather than asking countless strangers to vote or rate on any number of products – which often creates a mass of noise that is difficult to decipher – Snoox wants to keep it to only your most important peers. These are the people who you trust and know what your interests are, after all. Read the full story at The Next Web.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Snoox’s social recommendation platform keeps all of your endorsements personal" by @ShellyPalmer

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