Snoox, a new online service built around recommendations from only your closest friends, has opened its website to the public. The service is notable because it restricts exactly who can give you recommendations. Rather than asking countless strangers to vote or rate on any number of products – which often creates a mass of noise that is difficult to decipher – Snoox wants to keep it to only your most important peers. These are the people who you trust and know what your interests are, after all. Read the full story at The Next Web.