The iPad Owned Black Friday, So Let’s Start Seeing Better Shopping Experiences Designed For It

iPad 4

iPad 4

The iPad seems to have dominated online shopping from tablets, according to an IBM report, and in fact won out over all other devices in mobile e-commerce. Arguably, that’s because it has far more market share compared to its Android rivals, and because it offers more of a full-web experience, which is more pleasant for browsing standard online retailer sites than what a smartphone screen provides. But tablet-based shopping continues to be a less than optimal experience, and it represents a largely ignored growth area where new solutions and innovative e-commerce experiences can’t come fast enough. Read the full story at TechCrunch.

Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).