Amazon Integrates With Facebook to Add Gifting Feature

Amazon GiftsAmazon just got a little more social. The e-commerce giant launched a new gift feature Wednesday that lets your connect your Facebook account to Amazon in order to keep track of your friends’ birthdays and anniversaries, as well as their shopping wish lists. Amazon is billing the new Friends and Family Gifting feature as a central hub for your gift ideas throughout the year. Once you connect your Facebook account, you’ll be able to see the wish lists that your connections have created on Amazon as well as information about things they may have Liked through Facebook. You can also opt to receive e-mail reminders about upcoming birthdays and anniversaries. For those who either don’t have a Facebook account or would prefer not to sync that account with Amazon, there is an option to add friends manually by entering in their name, birth date and interests.

Read the full story at Mashable.

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Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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