Amazon just got a little more social. The e-commerce giant launched a new gift feature Wednesday that lets your connect your Facebook account to Amazon in order to keep track of your friends’ birthdays and anniversaries, as well as their shopping wish lists. Amazon is billing the new Friends and Family Gifting feature as a central hub for your gift ideas throughout the year. Once you connect your Facebook account, you’ll be able to see the wish lists that your connections have created on Amazon as well as information about things they may have Liked through Facebook. You can also opt to receive e-mail reminders about upcoming birthdays and anniversaries. For those who either don’t have a Facebook account or would prefer not to sync that account with Amazon, there is an option to add friends manually by entering in their name, birth date and interests.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Amazon Integrates With Facebook to Add Gifting Feature" by @ShellyPalmer
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