Apple is rumored to be preparing a Pandora rival dubbed “iRadio” for launch in 2013, but according to CNET’s Greg Sandoval, the company still doesn’t have any major record companies signed up. Sandoval says that Apple’s rumored service is “not being warmly received” by Sony Music Entertainment, Warner Music Group and Universal Music Group, with his sources telling him “a deal with all the majors is nowhere near to being completed.” In September, The Wall Street Journal reported Apple was in talks with the major record labels on a Pandora competitor and in October, Bloomberg reported that the service was on track for launch within the first three months of 2013. “Even if Apple sweetens its offer or the big labels change their mind tomorrow, these deals take a while to put to bed,” Sandoval added. “Even in the best case scenario, it will still be a while before we see iRadio.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Apple Facing Opposition From Major Labels for iRadio" by @ShellyPalmer
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