Facebook announced on Tuesday that its Facebook Gifts service is now available to everyone in the US, and that as part of its public rollout, the company has now enabled users to make charitable contributions to a number of non-profit partners. Users can now donate to the Robin Hood Foundation’s Hurricane Sandy relief efforts, adding to its other non-profit partners including Blue Star Families, Girls Inc. or Donor’s Choose, which helps boost support for charities that may be supporting a friend of member of the family. For those over 21, Facebook has also added a Wine gift selection, complimenting its existing Food & Drink, Home & Kitchen, Baby & Kids categories. Over the course of November, Facebook rapidly rolled out support for Gifts in its mobile apps, adding Gift buttons to every user’s profile (in the US for now) to make it easier to gift straight to a Facebook friends.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Facebook Gifts Now Available to Everyone in US" by @ShellyPalmer
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