Facebook Kids

Facebook KidsNew advertising rules may have lifted a major barrier to Facebook’s long-held desire of signing up children under 13 years of age. The Federal Trade Communication revised the Children’s Online Privacy Protection Act (COPPA) to exclude parental consent from ads that are based on behavior, rather than personal information. So-called “contextual advertisements” would permit Facebook to monetize children’s activity without violating rules about collecting their private information. Alan Simpson, Vice President of children’s online advocacy network, Common Sense media, tells us that though they agree with some of the rule changes, with regard to contextual ads, “Common Sense doesn’t like this part, and the industry lobbyists probably do.” The brunt of the FTC’s COPPA update was designed to strengthen children’s privacy.

Read the full story at TechCrunch.

 

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

Like it? Tweet it.

"Facebook Can Now Advertise to Children" by @ShellyPalmer

600,000 subscribers and counting...

We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.

Subscribe