Facebook Can Now Advertise to Children

Facebook KidsNew advertising rules may have lifted a major barrier to Facebook’s long-held desire of signing up children under 13 years of age. The Federal Trade Communication revised the Children’s Online Privacy Protection Act (COPPA) to exclude parental consent from ads that are based on behavior, rather than personal information. So-called “contextual advertisements” would permit Facebook to monetize children’s activity without violating rules about collecting their private information. Alan Simpson, Vice President of children’s online advocacy network, Common Sense media, tells us that though they agree with some of the rule changes, with regard to contextual ads, “Common Sense doesn’t like this part, and the industry lobbyists probably do.” The brunt of the FTC’s COPPA update was designed to strengthen children’s privacy.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).