Instagram and Advertisements? Prepare for the Future of Photos

InstagramThe beauty of Instagram is its simplicity and lack of advertisements. But if comments made by Carolyn Everson, Facebook’s vice president of global marketing solutions are accurate, advertisements could be coming to Instagram in the near future. When asked if Facebook would put ads on the photo-sharing app and micro social network, Everson said that “eventually we’ll figure out a way to monetize Instagram.” Given Instagram’s explosive growth since Facebook acquired it in April for $1 billion, it makes sense for the social network to expect a return on its investment. Everson didn’t mention a specific timeframe for when Facebook plans to monetize Instagram, but said that many brands are using the platform to engage with followers and that monetization was definitely “going to happen.”

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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