There are reports around the Web that Instagram has lost 25% around of its daily active users connected to Facebook, according to an app-tracking firm AppData. Some reports are attributing it to the change in Instagram’s terms of service, which had caused a frenzy on the Web. Facebook’s stock also is down more than 2% today, which could be a result of those reports — any weakness in an app that Facebook paid $1 billion for at the time wouldn’t be well-received by the market. But it doesn’t seem like the claim that Instagram’s terms of service change led to a massive exodus is true. Instead, it had to do more with the seasonality of app usage, according to AppData. Here’s the statement: “AppData reflects only Facebook-connected users of the Instagram app. Though the terms of service change spurred a lot of negative media attention and complaints from users, the decline in Facebook-connected daily active users began closer to Christmas, not immediately after the proposed policy changes.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Instagram’s “25% User Drop” is False, Isn’t Privacy-Related" by @ShellyPalmer
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