iPhone 5′s Lack of NFC Called ‘A Serious Blow For The Technology’

NFC

Near-Field Communication

Phil Schiller, Apple’s senior vice president of worldwide marketing has said before that the iPhone 5 doesn’t have NFC because “it’s not clear that NFC is the solution to any current problem.” While most Android smartphones happily tout that NFC’s wireless capabilities are the future of mobile payments, Juniper Research analyst Dr. Windsor Holden wrote in his latest report that NFC growth will slow from the previously forecasted $180 billion industry by 2017 to $110 billion. Holden pins his projections for NFC’s slower growth on Apple’s failure to include NFC in its iPhone 5. He says the company’s decision is “a serious blow for the technology” and that it will be “even more difficult to persuade consumers – and retailers – to embrace what amounts to a wholly new means of payment.”

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).