Phil Schiller, Apple’s senior vice president of worldwide marketing has said before that the iPhone 5 doesn’t have NFC because “it’s not clear that NFC is the solution to any current problem.” While most Android smartphones happily tout that NFC’s wireless capabilities are the future of mobile payments, Juniper Research analyst Dr. Windsor Holden wrote in his latest report that NFC growth will slow from the previously forecasted $180 billion industry by 2017 to $110 billion. Holden pins his projections for NFC’s slower growth on Apple’s failure to include NFC in its iPhone 5. He says the company’s decision is “a serious blow for the technology” and that it will be “even more difficult to persuade consumers – and retailers – to embrace what amounts to a wholly new means of payment.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
Like it? Tweet it.
"iPhone 5′s Lack of NFC Called ‘A Serious Blow For The Technology’" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe