Soon there will be no where left to hide in London Town. The city is quickly becoming one giant WiFi hotspot, just as mayor Boris Johnson promised. Its iconic red phone boxes, the Thames, the Underground and even a minicab company have all been hooked up with free wireless. Now a plan has been approved to turn every famous black cab into a rolling 802.11 beacon. Company Eyetease has received approval from Transport for London to equip the vehicles with WiFi antennas that will provide 15 minutes of free high-speed data in exchange for sitting through a 15-second commercial. As the cabs ride through the city, the on board router will dynamically switch between 3G and 4G networks to maintain a constant connection. And, in an effort to get cab drivers hooked for the early 2013 launch, the CabWiFi service will provide special driver accounts that provide unlimited and commercial free service.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"London’s Black Cabs Get Free WiFi Service" by @ShellyPalmer
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