MooltaWould you take a shower in a public fountain? What if your friends would donate $50 if you did it? A just-hatched startup called Moolta wants you to challenge your friends to do wildly crazy things, record their antics and post them to their platform. What’s in it for the dare accepters? The dare is a fundraiser — in most cases for charity. “We’re a platform for combining social good and great content,” explained co-founder and CEO Noam Schwartz. “We let friends challenges each other for money or virtual points that can be redeemed for prizes, but the most important incentive is a donation to charity.” Donations on Moolta are channeled directly to non-profits, through the startup’s partnership with FirstGiving. But there’s more to it then challenging friends and donating to charity. Schwartz says anyone can come to Moolta to see great content.

Read the full story at Mashable.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Would You Look Stupid for Charity? Startup Moolta Thinks So." by @ShellyPalmer