Moolta

MooltaWould you take a shower in a public fountain? What if your friends would donate $50 if you did it? A just-hatched startup called Moolta wants you to challenge your friends to do wildly crazy things, record their antics and post them to their platform. What’s in it for the dare accepters? The dare is a fundraiser — in most cases for charity. “We’re a platform for combining social good and great content,” explained co-founder and CEO Noam Schwartz. “We let friends challenges each other for money or virtual points that can be redeemed for prizes, but the most important incentive is a donation to charity.” Donations on Moolta are channeled directly to non-profits, through the startup’s partnership with FirstGiving. But there’s more to it then challenging friends and donating to charity. Schwartz says anyone can come to Moolta to see great content.

Read the full story at Mashable.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Would You Look Stupid for Charity? Startup Moolta Thinks So." by @ShellyPalmer

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