Would You Look Stupid for Charity? Startup Moolta Thinks So.

MooltaWould you take a shower in a public fountain? What if your friends would donate $50 if you did it? A just-hatched startup called Moolta wants you to challenge your friends to do wildly crazy things, record their antics and post them to their platform. What’s in it for the dare accepters? The dare is a fundraiser — in most cases for charity. “We’re a platform for combining social good and great content,” explained co-founder and CEO Noam Schwartz. “We let friends challenges each other for money or virtual points that can be redeemed for prizes, but the most important incentive is a donation to charity.” Donations on Moolta are channeled directly to non-profits, through the startup’s partnership with FirstGiving. But there’s more to it then challenging friends and donating to charity. Schwartz says anyone can come to Moolta to see great content.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).