Would you take a shower in a public fountain? What if your friends would donate $50 if you did it? A just-hatched startup called Moolta wants you to challenge your friends to do wildly crazy things, record their antics and post them to their platform. What’s in it for the dare accepters? The dare is a fundraiser — in most cases for charity. “We’re a platform for combining social good and great content,” explained co-founder and CEO Noam Schwartz. “We let friends challenges each other for money or virtual points that can be redeemed for prizes, but the most important incentive is a donation to charity.” Donations on Moolta are channeled directly to non-profits, through the startup’s partnership with FirstGiving. But there’s more to it then challenging friends and donating to charity. Schwartz says anyone can come to Moolta to see great content.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.