Nielsen and Twitter just announced a deal for something called the Nielsen Twitter TV Rating, which they’re hoping to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter. The companies say they’re planning to make the rating available commercially in the fall of 2013. The new Twitter ratings are supposed to complement Nielsen’s existing TV ratings, and will be built on top of the SocialGuide platform offered by NM Incite. (NM Incite is a joint venture between Nielsen and McKinsey, and it announced the acquisition of SocialGuide last month.) In a post on the Twitter blog, the company’s head of media Chloe Sladden said Twitter’s TV partners have been asking for “one common benchmark from which to measure the engagement of their programming.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Twitter, Nielsen Partner for Twitter-Based TV Rating" by @ShellyPalmer
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