Uber Users: Beware of Price Spikes For New Years Eve Tonight

Uber TaxiAfter the communication breakdown over surge pricing last New Year’s Eve, Uber is taking precautions to make sure users are aware of fare increases next week. Surge pricing has become more common now among Uber users but when fares increase dramatically, it catches consumers off guard. So to prevent any surprises. Uber customers will be alerted to the surge pricing multiple which they have to confirm and accept before making any request for a ride. Uber says that when there are extreme spikes in demand on the evening, customers will also have to take Uber’s “Surge Sobriety Test.” And Uber’s Fare Estimator will give all customers the ability to estimate their fare prior to any ride request. Uber warns in a blog post: It’s going to be a crazy night and Ubers are going to be pricey, so here are a few pointers to keep in mind.

Read the full story at TechCrunch.


Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).