After the communication breakdown over surge pricing last New Year’s Eve, Uber is taking precautions to make sure users are aware of fare increases next week. Surge pricing has become more common now among Uber users but when fares increase dramatically, it catches consumers off guard. So to prevent any surprises. Uber customers will be alerted to the surge pricing multiple which they have to confirm and accept before making any request for a ride. Uber says that when there are extreme spikes in demand on the evening, customers will also have to take Uber’s “Surge Sobriety Test.” And Uber’s Fare Estimator will give all customers the ability to estimate their fare prior to any ride request. Uber warns in a blog post: It’s going to be a crazy night and Ubers are going to be pricey, so here are a few pointers to keep in mind.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"Uber Users: Beware of Price Spikes For New Years Eve Tonight" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe