Apple’s iPad is proving to be popular among a different, and hairier, type of consumer. The Smithsonian’s National Zoo recently kicked off Apps for Apes, a program that lets orangutans use the iPad as a way to stimulate their lives. Offered through Orangutan Outreach, Apps for Apes has already proven successful at 12 other zoos around the world. As described by the group, the program has three goals: 1) to provide stimulating enrichment and immediate gratification for the orangutans using iPads, 2) to raise awareness among zoo visitors of the critical need to protect orangutans in the wild, and 3) to promote the conservation efforts of Orangutan Outreach. The group’s Web site notes that “orangutans are highly intelligent creatures that require mental stimulation to keep from growing bored and depressed.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Apps for Apes: Orangutans in D.C. Zoo Learn to Use iPads" by @ShellyPalmer
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