Apps for Apes

Apps for ApesApple’s iPad is proving to be popular among a different, and hairier, type of consumer. The Smithsonian’s National Zoo recently kicked off Apps for Apes, a program that lets orangutans use the iPad as a way to stimulate their lives. Offered through Orangutan Outreach, Apps for Apes has already proven successful at 12 other zoos around the world. As described by the group, the program has three goals: 1) to provide stimulating enrichment and immediate gratification for the orangutans using iPads, 2) to raise awareness among zoo visitors of the critical need to protect orangutans in the wild, and 3) to promote the conservation efforts of Orangutan Outreach. The group’s Web site notes that “orangutans are highly intelligent creatures that require mental stimulation to keep from growing bored and depressed.”

Read the full story at CNET.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Apps for Apes: Orangutans in D.C. Zoo Learn to Use iPads" by @ShellyPalmer