As the founder of a startup, I am probably the last person you’d expect to tell you that scale matters. And to be sure, there’s plenty of innovation coming from small, nimble companies that nonetheless are able to disrupt huge markets. However, with Facebook’s recent addition of voice calling to its Messenger app, the company is poised to demonstrate to the mobile industry the benefits – and power – of scale, first hand. And in what can only be described as the perfect murder, Facebook is now in a position to effectively kill the traditional telephone, starting with the phone number. The implementation of Facebook’s voice features are straightforward yet unique: You make a call by tapping a name, not a number, a username, or any other type of identifier. You’re calling a social connection. That in itself is not shocking, but Facebook can go even further.
How Facebook Can and Will Kill the Traditional Telephone
on 1.28.13







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