There are nearly 70 million tablet users in the U.S. alone, a figure that has doubled from the year before. This means that nearly 30% of the country’s Internet users are browsing on a tablet device. Tablet traffic to e-commerce sites grew by 348% from 2011 to 2012, overtaking smartphone traffic for the first time. With the tablet market as young as it is, its footprint is only going to expand. This trend sends a strong message: If you haven’t already, now is the time to prioritize your website’s design considerations for tablet functionality. Ignoring this could negatively impact your website’s overall conversion rate, return visits, sales and more. When a website exhibits “tappiness,” it’s easy — or even delightful — to use on a mobile or tablet device. Tappiness encompasses smart use of space, text that is easy to read, logical interaction clues and large touch targets that allow visitors to navigate with confidence.
How to Make Your Site Tablet-Friendly
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).