Looking for a reason to buy an iPad edition of a magazine? Hearst hopes this will do the trick: Readers who buy the publishers’ titles from Apple’s Newsstand will get them before anyone else — on or offline. This feature appears to have popped up today, and there doesn’t seem to be any other details about the offer, like the number of days in advance that Newsstand buyers will get their iPad editions. I’ve asked Hearst for more information. Right now, Hearst is the only publisher offering the option, for 22 of its titles. An Apple rep says it will be happy to let other publishers try the same thing. This looks like the first time any publisher has tried an early digital “window” for their magazines, anywhere. Hollywood has recently warmed to the same idea when it comes to selling their movies online. Bigger context for the tweak: Magazine publishers, who were once giddy about the prospects of selling their titles via the iPad, have sobered up.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"iOS Newsstand to Publish Some Magazine Issues Early" by @ShellyPalmer
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