The Wall Street Journal has analyzed the top 50 sites in the United States plus 20 other top sites in sensitive categories like dating or health. They found that 25 of these sites—including OKCupid, Pinterest, YouTube, Yahoo—send personal data to other sites in the open, with no security encoding, using your own browser session. Their methodology looks good: “The Journal followed each site’s suggested registration procedure, including email confirmation when necessary. In addition to registering, the Journal logged out of each account, logged back in, and browsed all known types of pages on the site – for instance, article pages, profile pages and setting pages. The Journal cleared its test computer of tracking files, known as cookies, between each browsing session.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"These Sites Violate Your Privacy, Disseminate Your Info" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe