The world got its first inkling of the quick wit that would make Apple’s Siri an icon during a packed press conference held before an auditorium of tech elite. “Who are you?” an Apple executive asked the assistant. “I am a humble personal assistant,” Siri answered to appreciative laughter. More like humbled personal assistant. That press conference was actually Siri’s second coming-out party. When the virtual assistant first launched in early 2010, it was a standalone iPhone app called Siri created by a 24-person startup with the same name, a company Apple would later acquire. Back then, Siri boasted an even more irreverent tone — and a more robust set of skills. Like fiction writers dreaming up a character, Dag Kittlaus, Siri’s co-founder and chief executive, and Harry Saddler, a design expert, had carefully crafted the assistant’s attitude and backstory.
Siri Was Almost Verizon and Android’s Crown Jewel
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).