The world got its first inkling of the quick wit that would make Apple’s Siri an icon during a packed press conference held before an auditorium of tech elite. “Who are you?” an Apple executive asked the assistant. “I am a humble personal assistant,” Siri answered to appreciative laughter. More like humbled personal assistant. That press conference was actually Siri’s second coming-out party. When the virtual assistant first launched in early 2010, it was a standalone iPhone app called Siri created by a 24-person startup with the same name, a company Apple would later acquire. Back then, Siri boasted an even more irreverent tone — and a more robust set of skills. Like fiction writers dreaming up a character, Dag Kittlaus, Siri’s co-founder and chief executive, and Harry Saddler, a design expert, had carefully crafted the assistant’s attitude and backstory.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Siri Was Almost Verizon and Android’s Crown Jewel" by @ShellyPalmer
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