In what may be a first for the platform, a New York frozen yogurt chain is leveraging Snapchat for a promotion that presents users with a coupon that self-destructs within 10 seconds. The idea came about when the chain — 16 Handles — noted that a lot of its young users were using their Snapchat handles to interact on social media. The program works like this: If you snap a pic of you or your friends at a 16Handles location tasting one of their flavors, you can send it to Love16Handles on Snapchat. In return, you’ll get a coupon for anywhere from 16% to 100% off on your purchase. You have 10 seconds to let the cashier scan the coupon, though. Obviously, 16 Handles could have run a standard promo in which it sent a coupon in return for a photo. Jarrod Walpert, director of marketing for 16 Handles, says this adds an element of novelty. “It’s a litmus test,” Walpert says. “Our core user is a Snapchat user.”
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Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).