Have you ever had a hankering to tweet at UK Prime Minister David Cameron? He tweets as @Number10gov. What about South Africa’s President Jacob Zuma? You can find him at @SAPresident. And Russia’s President Vladimir Putin? That’s @KremlinRussia_E, for the English-language account — but don’t expect a reply there, it’s more or less just a news feed. Sensing a trend? Many world leaders have begun using Twitter — 75% of them, according to Digital Daya, which advises politicians on new media use. “Analyses as of December 2012 reveals that 75 percent, or three out of four heads of state, are at present on the social media site Twitter,” wrote Digital Daya in a recently released report. That number has more than doubled in the last two years.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.