These days, as more people watch television with a phone in hand or a computer in lap, it’s de rigueur for a network to have a Twitter hashtag on the screen. Television producers and stars — at least the ones with thick skins — appreciate the instant feedback, and now they’re figuring out ways to incorporate it into their shows, thereby completing the feedback loop. Witness “American Idol,” which on Wednesday will start to use Twitter to take instant polls of the audience. Graphics on this Fox singing competition will include questions like “Do you agree with the judges tonight?” and two hashtags (words or phrases preceded by a # symbol, making the comment easy to find) with differing answers. Viewers with Twitter accounts, if they want to participate, will post a comment with one of the two hashtags, and the network and its production partner, FremantleMedia, will update the graphic almost instantly as the results come in.
American Idol to Begin Using Twitter for Real-Time Polls
on 2.27.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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