Yandex is probably the biggest search engine few people have ever heard of. The Russian search engine has surpassed Microsoft’s Bing in the world’s top search engine rankings, according to Search Engine Watch, which got its data from ComScore. Coming in first place is Google with 114.7 billion search queries and 65.2 percent of the market share. China’s Baidu ranked second with 14.5 billion queries and 8.2 percent share. Third was Yahoo with 8.6 billion queries and 4.9 percent share. And, fourth was Yandex with 4.8 billion queries and 2.8 percent share. Despite Yandex now ranking higher than Bing for global search, Microsoft’s engine is not far behind — it had 4.4 billion queries and 2.5 percent market share. ComScore’s data covers the number of worldwide search queries that took place in November and December 2012. One of the reasons that Yandex is doing so well in the search world is that it has a massive Russian-speaking audience.
Bing Falls to Fifth in Global Search Engine Index
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).