Yandex is probably the biggest search engine few people have ever heard of. The Russian search engine has surpassed Microsoft’s Bing in the world’s top search engine rankings, according to Search Engine Watch, which got its data from ComScore. Coming in first place is Google with 114.7 billion search queries and 65.2 percent of the market share. China’s Baidu ranked second with 14.5 billion queries and 8.2 percent share. Third was Yahoo with 8.6 billion queries and 4.9 percent share. And, fourth was Yandex with 4.8 billion queries and 2.8 percent share. Despite Yandex now ranking higher than Bing for global search, Microsoft’s engine is not far behind — it had 4.4 billion queries and 2.5 percent market share. ComScore’s data covers the number of worldwide search queries that took place in November and December 2012. One of the reasons that Yandex is doing so well in the search world is that it has a massive Russian-speaking audience.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"Bing Falls to Fifth in Global Search Engine Index" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe