When it comes to developing apps, the iPhone is usually the first option. Look at apps like Instagram, which was exclusive to the iPhone for an extended period of time before landing on Android. But there are plenty of reasons to want to go with an Android phone. But Android phones open up a different kind of tool set for developers to tinker with, and as a result you end up with apps that usually have more functionality than the iPhone allows. For example, you can tinker with the keyboard when it comes to Android smartphones, but not the iPhone. As a result, the most popular app on Android devices ends up being a productivity app that upgrades the keyboard. And then there’s the benefit of being on Google’s ecosystem — and often having first access to Google’s most powerful apps, like Maps, before the iPhone.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.