It’s too soon to tell if the various bizarre 30-second versions of “Harlem Shake” have what it takes to be 2013’s answer to “Gangnam Style.” But to the delight of everyone who enjoys getting jiggy in dorm rooms and offices, the Harlem Shake meme has taken off fast enough to get some serious credit from the powers that be at YouTube itself. In a post titled “The Harlem Shake is Exploding,” YouTube trends manager Kevin Allocca reveals that more than 12,000 Harlem Shake videos had been uploaded by close of business Monday. Collectively, they have been watched more than 44 million times in a week. A quick guide for the baffled: Harlem Shake videos all follow the script of one person, often in a helmet, dancing alone in a room full of bored-looking people. Then, as the beat kicks in on Baauer’s “Harlem Shake,” we smash cut to the entire room going nuts in the most ridiculous ways possible.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.