It’s too soon to tell if the various bizarre 30-second versions of “Harlem Shake” have what it takes to be 2013′s answer to “Gangnam Style.” But to the delight of everyone who enjoys getting jiggy in dorm rooms and offices, the Harlem Shake meme has taken off fast enough to get some serious credit from the powers that be at YouTube itself. In a post titled “The Harlem Shake is Exploding,” YouTube trends manager Kevin Allocca reveals that more than 12,000 Harlem Shake videos had been uploaded by close of business Monday. Collectively, they have been watched more than 44 million times in a week. A quick guide for the baffled: Harlem Shake videos all follow the script of one person, often in a helmet, dancing alone in a room full of bored-looking people. Then, as the beat kicks in on Baauer’s “Harlem Shake,” we smash cut to the entire room going nuts in the most ridiculous ways possible.
Growth of a Meme: How the Harlem Shake Went Viral
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).