It’s been a little more than two weeks since Netflix released its long-awaited original series House of Cards to the public. The entire first season of the show, which stars Kevin Spacey and Robin Wright and was produced by David Fincher, was released at once, leading many subscribers to binge-watch over the first few weeks. Netflix has been mum on viewership of House of Cards, preferring so far not to break out the number of subscribers who have watched it or how many hours they’ve watched. The company has said, however, that the program is its most-watched show. And research from financial services firm Cowen and Company suggests that Netflix’s original programming is already starting to pay dividends for the streaming service. Cowen surveyed 1,200 people last week, of which about 28 percent were paying Netflix subscribers, and another 18 percent had access to a Netflix streaming account.
House of Cards: 10% of Netflix Subscribers Have Streamed It
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).