Are the Full-Sized iPad’s Best Days Behind It?

iPad 4Steve Jobs had it wrong: people do want smaller tablets after all. CNET points us to a note written by Citi analyst Glen Yeung making the case that the market for larger tablets such as Apple’s 9.7-inch iPad has peaked and that more compact tablets such as the 7.9-inch iPad mini and the 7-inch Google Nexus 7 will be the dominant form factors going forward. Yeung thinks that while Apple will still be a major player in the market for smaller tablets, the company’s profits will still take a hit since the cheaper iPad mini generates smaller gross margins than the traditional iPad. “Beyond simply the overall share loss, the data reveals a particular slowdown in 10-inch iPad sales in mature markets and a clear downward trend in tablet ASPs (average selling prices),” Yeung writes. “After analyzing the data, we have new concerns about the health of the 10-inch tablet market and, absent any material innovations (we do not count a Retina Mini or lighter/thinner iPad 5 among these), we remain concerned about Apple’s ability to maintain market share.”

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).