Barnes & Noble issued two devastating warnings about Nook revenue performance over the past two months. On Sunday night, a New York Times article stated that a person familiar with Barnes & Noble’s strategy believes “the company must move away from its program to engineer and build its own devices and focus more on licensing its content to other device makers.” B&N may reveal its plans to intensify partnerships with Samsung and Microsoft as soon as next Thursday. This is a stunning development. Less than two months ago, the British publishing giant Pearson bought a stake in the Nook unit. Needless to say, the normally savvy Pearson would not have made the move had it realized the platform would be on its last legs by February. Poignantly, B&N reported 45% Nook revenue growth as recently as last summer.
Barnes & Noble May Kill Off the Nook
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).