Another target of Marissa Mayer’s Yahoo makeover may be the company’s mobile apps, she said Tuesday while speaking at the Goldman Sachs Technology and Internet Conference, Business Insider reported. According to the report, Mayer said that Yahoo needs to cut down the number of apps from 60 to 12 to better focus on its users needs and “daily habits” of checking sports, news, stocks, and email. It’s not the first time that Mayer has mentioned focusing on users’ daily habits: During the fourth quarter earnings call she told investors that the company is focusing on about a dozen new products, which each focus on improving a different “digital daily habit.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
Like it? Tweet it.
"Marissa Mayer: Yahoo Needs to Cut Mobile Apps From 60 to 12" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe