Although Microsoft hasn’t been considered “cool” since the heyday of Pogs and “The Macarena,” a new Reuters/Ipsos poll shows that things may be changing. As Reuters reports, the poll shows that roughly 50% of Americans between the ages of 18 and 29 think Microsoft is cooler than it was a year ago, a positive result for the company that mirrors a recent survey of American teenagers showing strong interest in the Surface tablet. Microsoft still has a ways to go before it’s the “coolest” tech company around, however, as the poll also found that 70% of young Americans said that Google’s Android operating system has gotten cooler over the last year, while 60% said that Apple had gotten cooler over the past year. So what’s the secret behind Microsoft’s coolness resurgence?
Poll: Young Americans Think Microsoft is Getting Cooler
on 2.21.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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