Microsoft is in the early stages of a major shift as the world’s largest software company begins to compete with its vendor partners by releasing its own Windows hardware. While some believe the strategy is sound since Microsoft’s partners are too reliant on Windows to put up much of a fight, one former Microsoft executive thinks the company is “basically malfunctioning” by encroaching on its partners’ businesses. Instead, he thinks Microsoft should be dominating the social networking space. “It seems to me that Microsoft is basically malfunctioning,” Joachim Kempin told ReadWrite in an interview. Kempin joined Microsoft in the ’80s and was with the company for nearly 20 years. “Back in the late 1990s we had our own tablet under development,” he continued. “It never saw the light of day. When I left in 2002 people were talking about social media.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
Like it? Tweet it.
"Former Microsoft Exec: The Company is “Basically Malfunctioning”" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe