Yahoo!Yahoo plans to start rolling out a new front page at starting right now, with the goal of making the new experience available to everyone in the United States within two days. I’m familiar with the front page but not a regular visitor, so when I saw the new design, I spotted a few changes from the old one — nothing too dramatic. Vice President of Product and Media Mike Kerns said has a large audience (tens of millions of daily visitors) that’s used to the existing experience, so the team had a strike a balance between pushing things forward and making sure the page still feels familiar. “We couldn’t go too radical, but we have introduced some meaningful new changes,” Kerns said. The biggest overall change is an increased emphasis on personalization.

Read the full story at TechCrunch.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

Share this post

Like it? Tweet it.

"Yahoo’s New Home Page is More Personalized, Interactive" by @ShellyPalmer