Yahoo’s New Home Page is More Personalized, Interactive

Yahoo!Yahoo plans to start rolling out a new front page at Yahoo.com starting right now, with the goal of making the new experience available to everyone in the United States within two days. I’m familiar with the front page but not a regular visitor, so when I saw the new design, I spotted a few changes from the old one — nothing too dramatic. Vice President of Product and Media Mike Kerns said Yahoo.com has a large audience (tens of millions of daily visitors) that’s used to the existing experience, so the team had a strike a balance between pushing things forward and making sure the page still feels familiar. “We couldn’t go too radical, but we have introduced some meaningful new changes,” Kerns said. The biggest overall change is an increased emphasis on personalization.

Read the full story at TechCrunch.

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Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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