Nokia is testing new lows when it comes to pricing here at the MWC, unveiling the Nokia 105, a 15 euro ($20) device targeting emerging markets, as well as first-time buyers in Europe. It’s the company’s most affordable phone to date, and while its tech spec sheet is obviously not great, the price point more than makes up for it, if you’re a first-time buyer who just wants a phone that makes calls. It’s got a “bright color screen,” an alarm clock, FM radio, flashlight and a dust- and splash-proof keypad. It also has a 35-day battery life (try finding a smartphone that can do that), and comes in black and cyan. The Nokia 105 is planned to start rolling out in Q1 2013 in the following markets: China, Egypt, India, Indonesia, Nigeria, Russia, Vietnam and other markets in Africa, Middle East, Asia-Pacific and Europe.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"MWC 13: Nokia Unveils Nokia 105, a $20 Phone for First-Timers" by @ShellyPalmer
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