While watching the Super Bowl, I realized that the year’s biggest television event is not what it once was. Don’t get me wrong: the game was exciting, the commercials were funny and the presentation was top notch. What’s different is us. Surveys estimated that 36 percent of us used a second screen last night while watching the game. We also used those screens leading up to the game, too, to watch all the ads that these companies paying $4 million for 30 seconds of screentime have made. YouTube said that Super Bowl commercials posted online before the game get 600 percent more views. Keeping your commercial a secret until kickoff builds excitement, but it’s hard to argue with those extra viewers. CBS streamed the entire game, commercials and all, on its site, and NFL Gamepass did the same for customers outside the country. As we move into future Super Bowls, it’s hard to imagine these trends will stop: even sports can’t escape technology’s long reach.
Shelly Palmer Radio Report – February 4, 2013
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).