Hulu Plus. Amazon Prime. Netflix. Redbox. In an ideal world, any one of these would someday become an all-encompassing streaming service. One subscription, one price, one ticket out of the cable’s iron grasp. That’s never been the case, of course. But as exclusive content deals keep piling up, it’s increasingly clear that it never will be. Want to cut the cord? That’s great. But what’s waiting for you could soon be nearly as bad. Streaming services have always been fractured, but at least there were some clear lines of demarcation. Broadly speaking, if you wanted (most) TV shows on delay, you’d plunk your money into Hulu Plus. Movies more your thing? Netflix, right this way. Prefer a budget-friendly middle ground that comes with free shipping? Amazon Prime’s a click away. Each addressed a specific need.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Fragmentation: Why No Streaming Service Can Be Perfect" by @ShellyPalmer
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