Twitter Being Used to Cast a Hollywood Movie

Twitter & MoviesIt’s no secret that Twitter’s data has been shown to predict box office performance weeks before a movie opening. However, the company’s latest venture takes it much further back in the production cycle. Adam Bain, president of global revenue at Twitter, said he was making the rounds in the Hollywood studios recently when a producer gave him a proposal: “One studio chief said ‘This is amazing. I’ve got a film in production right now and I’m making casting decisions. What can Twitter tell me about a movie that’s going to appear two years from now?'” That led Twitter to take part in what Bain calls a Moneyball-style effort to find undervalued actors. Bain didn’t go into specifics, but said the actors are being considered not because of their follower counts, but because of their engagement. Bain declined to say which studio and which film Twitter is working with.

Read the full story at Mashable.

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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