It’s no secret that Twitter’s data has been shown to predict box office performance weeks before a movie opening. However, the company’s latest venture takes it much further back in the production cycle. Adam Bain, president of global revenue at Twitter, said he was making the rounds in the Hollywood studios recently when a producer gave him a proposal: “One studio chief said ‘This is amazing. I’ve got a film in production right now and I’m making casting decisions. What can Twitter tell me about a movie that’s going to appear two years from now?'” That led Twitter to take part in what Bain calls a Moneyball-style effort to find undervalued actors. Bain didn’t go into specifics, but said the actors are being considered not because of their follower counts, but because of their engagement. Bain declined to say which studio and which film Twitter is working with.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Twitter Being Used to Cast a Hollywood Movie" by @ShellyPalmer
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