Verizon

VerizonVerizon Wireless may have shut down its own app store, but it’s not wiping its hands of app curation entirely. The carrier has started reviewing, rating, and recommending Android and iPhone apps for its customers. What’s interesting about Verizon’s approach is it isn’t making its recommendations based on how entertaining, useful, or fun a particular app is. Instead, a team of Verizon engineers is looking at each app’s impact on the phone’s battery life, its drain on a customer’s data plan, and how loosely it plays with security and customer privacy. Basically, Verizon is compiling a series of regularly updated recommendation lists. The first is a list of 20 apps available either for Android or iOS that Verizon claims deliver a “best in class” experience on smartphones and tablets.

Read the full story at Business Week.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

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"These Are the Apps That Kill Your Phone’s Battery, Drain Your Data" by @ShellyPalmer

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