American TV network CBS has launched a brand new iOS app, optimized for both iPhone/iPod touch and iPad, which will let users stream programming from between 24-hours and eight days after broadcast. Indeed, daytime and late night programming will be available within 24 hours after initial airing, but the majority of primetime programs will be available on the eighth day after initial broadcast. Shows include The Good Wife, CSI, How I Met Your Mother, The Late Show With David Letterman, and others. While the app is iOS only for now, CBS says it will launch on “all major mobile and tablet platforms” later this year, including Android and Windows 8. And, crucially, this opens a major new monetization avenue for the broadcasting behemoth.
CBS Launches Streaming App for iOS
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).