Sports nuts — they’re everywhere. And now they can be even more attuned to the comings and goings and winnings and losings of their beloved teams. A partnership between the Web app configuring service IFTTT and ESPN will allow people to get emails, push notifications, calls, instant messages and more to alert them to news from their favorite sports teams. The release comes in time for March Madness and much news around NFL free agents. So, for example, IFTTT can arrange for ESPN to call when the Dallas Mavericks tip off, to save any article about the Duke Blue Devils to the Pocket app, or even to keep a log of Boston Red Sox final scores in a Google Drive spreadsheet. ESPN approached the young startup IFTTT (say it like “lift” without the “l”) to do something similar around the Olympics last summer. The sports network is IFTTT’s first and only major media partner so far.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.