Sports nuts — they’re everywhere. And now they can be even more attuned to the comings and goings and winnings and losings of their beloved teams. A partnership between the Web app configuring service IFTTT and ESPN will allow people to get emails, push notifications, calls, instant messages and more to alert them to news from their favorite sports teams. The release comes in time for March Madness and much news around NFL free agents. So, for example, IFTTT can arrange for ESPN to call when the Dallas Mavericks tip off, to save any article about the Duke Blue Devils to the Pocket app, or even to keep a log of Boston Red Sox final scores in a Google Drive spreadsheet. ESPN approached the young startup IFTTT (say it like “lift” without the “l”) to do something similar around the Olympics last summer. The sports network is IFTTT’s first and only major media partner so far.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"ESPN and IFTTT Team Up For Sports Notifications" by @ShellyPalmer
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