ESPN and IFTTT Team Up For Sports Notifications

ESPNSports nuts — they’re everywhere. And now they can be even more attuned to the comings and goings and winnings and losings of their beloved teams. A partnership between the Web app configuring service IFTTT and ESPN will allow people to get emails, push notifications, calls, instant messages and more to alert them to news from their favorite sports teams. The release comes in time for March Madness and much news around NFL free agents. So, for example, IFTTT can arrange for ESPN to call when the Dallas Mavericks tip off, to save any article about the Duke Blue Devils to the Pocket app, or even to keep a log of Boston Red Sox final scores in a Google Drive spreadsheet. ESPN approached the young startup IFTTT (say it like “lift” without the “l”) to do something similar around the Olympics last summer. The sports network is IFTTT’s first and only major media partner so far.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).