Facebook’s modus operandi is that it tests all kinds of things all the time just to see what sticks. So, don’t be too alarmed about this notification feature which Bijan Sabet, a general partner at Spark Capital, tweeted about this week. A Facebook rep says that the feature is in a “small test we’re running.” As Sabet’s reaction illustrates, the feature has the potential to irk users. Facebook has attempted to toe the line between prompting engagement and becoming too intrusive before by asking users to check in with friends they haven’t communicated with in a while. More recently, the company has drawn complaints for nagging Android users to download the latest update of its app.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.