FlipboardFlipboard has become a massively popular service in the past few years.  On Wednesday, the company announced that it has 50 million readers, more than double the amount than in August, when it reported a 20 million reader figure. In addition, it is also launching a new feature that allows anyone to curate and create their own in-app magazine, with major publishers already using the service. As an added bonus, version 2.0 of Flipboard now allows readers to also search based on hashtags and topics. Flipboard calls the release its “most ambitious undertaking” to date. We spoke with Flipboard’s CTO Eric Feng (formerly the CTO of Hulu and a partner at venture capital firm Kleiner Perkins Caufield & Byers) who told TNW that while the service has typically been about feeds that Flipboard has created, it is moving in a direction whereby users can now create their own feed centered around topics, events, or simply personal interests.

Read the full story at The Next Web.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

Like it? Tweet it.

"Flipboard Hits 50 Million Users, Lets You Create Your Own Magazine" by @ShellyPalmer

600,000 subscribers and counting...

We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.